Privacy policy

Last updated: July 15, 2026

1. Introduction

Welcome to Diara.

Diara ("Diara", "we", "us", or "our") is committed to protecting your privacy and ensuring that your personal information is handled responsibly and securely.

This Privacy Policy explains how we collect, use, store, process and disclose your personal information when you visit or use our website, create an account, place an order, communicate with us, or otherwise interact with our services.

By accessing or using the website, you acknowledge that you have read, understood and agreed to the practices described in this Privacy Policy.

This Privacy Policy should be read together with our Terms & Conditions, Shipping Policy, Cancellation Policy and Return & Refund Policy.

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Personal Information

This may include:

  • Full name

  • Mobile number

  • Email address

  • Billing and shipping address

  • Date of birth (where voluntarily provided)

  • Gender (where voluntarily provided)

Order and Transaction Information

When you place an order, we may collect:

  • Order details

  • Purchase history

  • Invoice details

  • Payment status

  • Shipping information

Please note that payment transactions are processed through secure third-party payment service providers. Diara does not store your complete debit card, credit card or banking credentials.

Account Information

If you create an account, we may collect:

  • Login credentials

  • Saved addresses

  • Wishlist and preferences

  • Order history

Device and Technical Information

When you visit our website, we may automatically collect certain technical information, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on the website

  • Referral source

  • Cookies and similar technologies

Customer Support Information

If you contact our customer support team, we may collect information shared through emails, phone calls, chat, contact forms or social media interactions to assist you with your queries.

3. How We Use Your Information

We use your information for legitimate business purposes, including to:

  • Process and fulfil your orders.

  • Verify payments and prevent fraudulent transactions.

  • Deliver products and provide customer support.

  • Create and manage your account.

  • Communicate order confirmations, shipping updates and service-related notifications.

  • Respond to your enquiries and requests.

  • Improve our products, services and website functionality.

  • Personalise your shopping experience.

  • Send promotional communications, newsletters and marketing updates, where you have consented to receive them.

  • Comply with applicable legal and regulatory obligations.

4. Consent

By accessing or using the website, creating an account, placing an order or otherwise providing your personal information, you consent to the collection, use, storage and processing of your personal information in accordance with this Privacy Policy.

Where your consent is required under applicable law, you may withdraw such consent at any time by contacting us using the details provided in this Privacy Policy. Please note that withdrawal of consent shall not affect the lawfulness of any processing carried out prior to such withdrawal and may limit our ability to provide certain products, services or features of the website.

5. Sharing of Your Information

Diara values your privacy and does not sell or rent your personal information to third parties.

We may share your information only where necessary for the purposes described in this Privacy Policy, including with:

Service Providers

We may engage trusted third-party service providers to assist us in operating our website and business, including payment processors, logistics and courier partners, cloud hosting providers, customer support platforms, analytics providers and marketing service providers.

These service providers are permitted to use your information only for the services they perform on our behalf and are required to maintain appropriate confidentiality and security measures.

Legal and Regulatory Authorities

We may disclose your information where required by applicable law, regulation, court order or governmental authority, or where such disclosure is necessary to protect our legal rights, investigate fraud, enforce our policies or respond to lawful requests.

Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets or similar corporate transaction, your personal information may be transferred as part of the business assets, subject to applicable laws.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic and enhance website performance.

Cookies may also be used to understand customer behaviour, improve our products and services, and deliver relevant content and promotional communications.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of the website.

7. Data Security

Diara takes reasonable technical, administrative and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

While we strive to protect your information using industry-standard security practices, no method of transmission over the internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security of your information.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your account.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including processing your orders, providing customer support, complying with legal, regulatory, tax and accounting obligations, resolving disputes and enforcing our agreements.

When your personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with applicable laws and our internal data retention practices.

9. Your Rights

Subject to applicable law, you may have the right to:

  • access the personal information we hold about you;

  • request correction or updating of inaccurate or incomplete information;

  • request deletion of your personal information, subject to legal or contractual obligations;

  • withdraw your consent where processing is based on your consent;

  • opt out of receiving promotional and marketing communications from us; and

  • raise concerns regarding the manner in which your personal information is processed.

Requests relating to your personal information may be submitted using the contact details provided below, and we will respond in accordance with applicable law.

10. Children's Privacy

Our website is intended for individuals who are competent to enter into legally binding contracts under applicable law.

We do not knowingly collect personal information from children without the consent of a parent or legal guardian. If you believe that a child has provided personal information through our website, please contact us so that appropriate steps may be taken to delete such information, where applicable.

11. Third-Party Websites

Our website may contain links to third-party websites, applications or services that are not owned or controlled by Diara.

We are not responsible for the privacy practices, security or content of such third-party websites. We encourage you to review the privacy policies of those websites before providing any personal information.

12. Changes to this Privacy Policy

Diara reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or operational needs.

The revised Privacy Policy shall become effective upon being published on the website. We encourage you to review this page periodically to remain informed of any updates.

13. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal information, please contact us at:

Diara

Email: support@diara.care

Customer Care: +91 9220329955

Registered Office: First Floor, 196 - F, Near Aandolan Park and Police Check Post, Near Aandolan Park, Savitri Nagar, New Delhi, South Delhi, Delhi, 110017